The Bare Basics Of Squeeze Pages
A squeeze page, also known as a lead capture page or a landing page, is a specific type of web page designed with the primary purpose of collecting contact information from visitors, typically their email addresses. Squeeze pages are basically one-page websites that offer you something in exchange for filling in your contact details. The page will also contain (at the very bottom) the business privacy standards and possibly other information like contact details. The squeeze page is designed so that the visitor will be compelled to take a very specific action. So, to be effective it should have a catchy headline, a story or some content that immediately catches the interest of the reader, examples of how the product or service is helping others, testimonials, and the bonuses the reader will get it he or she takes the action you desire. There is no navigating on the squeeze page. Your visitor will just follow it through and take action, or will decide to leave the site.
At this point, some squeeze pages will have a pop-up window incorporated to invite you back to the page by promising you a discount, an extra bonus, or some other benefit that the visitor will have a hard time passing up.
There is a lot of information about the best way to create a squeeze page or to have someone do it for you. Many internet marketers leave this work to established designers who understand exactly what kind of pages convert visitors into leads and/or sales. Others prefer to do it themselves. In either case, there are certain elements that are crucial to having a good squeeze page.
The headline, of course, is the most important factor. It’s been said that you have eight seconds at the most to capture your visitor’s attention. If your headline doesn’t do that, then the rest of the content on the page is pretty much useless. Keep in mind that the headline does not have to be “hypey”, but it does need to be compelling. Also, you don’t want to put the features of the product or service you are offering in the headline. Rather, you want to tell the visitor why he must have whatever it is you are offering, so speak in terms of benefits to him or her. Most squeeze page headlines are in red, and they can then be followed by a smaller sub-heading.
The rest of the squeeze page is about further convincing your visitor that what you are offering is not to be passed up. By the end of the squeeze page, he or she should feel he or she is going to be getting a tremendous deal just by giving you his or her contact information. Customer testimonials are necessary, as well as other examples. You also want to make sure that the visitor knows that there are limited items of whatever you are offering on your squeeze pages, or that the price will be going up soon, or both. If you don’t give them a deadline, they will often just think that they will come back to it later, and then they never do.
Squeeze pages are commonly used in online marketing and digital advertising campaigns to build a list of potential customers or subscribers.
The key elements of a squeeze page typically include:
- Headline: A compelling and attention-grabbing headline that clearly communicates the value proposition or offer to the visitor.
- Benefits: Information about the benefits or advantages of the product, service, or content that the visitor will receive in exchange for providing their contact information.
- Call-to-Action (CTA): A prominent and persuasive call-to-action that encourages visitors to take a specific action, such as entering their email address in a form.
- Opt-in Form: A concise and user-friendly form where visitors can input their contact details, usually just their email address, but it could also include fields for additional information, depending on the marketing goals.
- Privacy Assurance: A statement that assures visitors that their contact information will be kept confidential and not shared or sold to third parties.
- Visuals: Relevant images, videos, or graphics that support and enhance the overall message and aesthetics of the page.
- Social Proof: Testimonials, trust badges, or other elements that build trust and credibility with the visitor.
- Limited Navigation: Often, squeeze pages have minimal navigation options to prevent distractions and keep the visitor focused on the primary action (i.e., filling out the form).
Squeeze pages are typically used in conjunction with marketing campaigns, such as email marketing, pay-per-click advertising, social media advertising, or content marketing, to capture leads and build a list of potential customers. Once a visitor provides their contact information, they may be added to an email list, where businesses can continue to engage with them through email marketing campaigns.
The term “squeeze” comes from the idea that the page’s purpose is to “squeeze” information out of visitors, particularly their email addresses, in order to build a relationship and potentially convert them into customers or clients.
How Do I Build A Squeeze Page?
Squeeze Page Tutorials Cant Teach You Everything However..
Squeeze page tutorials are a great way to get started with building your own squeeze page and to understand the basics of how squeeze pages, otherwise known as landing pages, or lead capture pages, work. The goal of any squeeze page is to get the contact information of a visitor. So, it’s important to understand and implement an effective structure to your page.
You can find free text squeeze page tutorials on various sites like Backlinko.com, OptinMonster.com and hundreds of others.
By all means, take advantage of squeeze page tutorials. Soak up the information and create yourself a winning page. But remember that, while building a list is key, it is only a small part of the whole picture. If you don’t have anything to back your squeeze page up with, you are only wasting your time and that of your potential customers. Take the time to figure out the whole game plan before you start, and you will save yourself quite a bit of time and frustration in the long-run.
To build a squeeze page, you’ll need some basic web design and development skills or access to a website builder or content management system (CMS). Here’s a step-by-step guide on how to create a simple squeeze page:
Step 1: Define Your Goal and Offer
Before you start building your squeeze page, clearly define your goal and the offer you’ll be promoting. Determine what you want to collect from visitors (e.g., email addresses) and what you’ll provide in return (e.g., a free ebook, discount code, newsletter subscription).
Step 2: Choose a Domain or Subdomain
Decide where you want to host your squeeze page. You can create it as a standalone page on your existing website, or you can use a subdomain (e.g., squeeze.yourwebsite.com) for a dedicated landing page.
Step 3: Select a Website Builder or CMS
If you’re not familiar with web development, consider using a website builder or CMS that offers pre-designed templates and a user-friendly interface. Some popular options include WordPress, Wix, Squarespace, or dedicated landing page builders like Leadpages or Unbounce.
Step 4: Create a New Page
In your chosen website builder or CMS, create a new page or post specifically for your squeeze page.
Step 5: Design the Squeeze Page
Here are the key elements to include in your squeeze page design:
- Headline: Write a clear and compelling headline that communicates the value of your offer.
- Benefits: Explain the benefits or what visitors will get when they provide their contact information.
- Call-to-Action (CTA): Include a prominent CTA button or form where visitors can enter their information. Use action-oriented text like “Get Started,” “Sign Up,” or “Claim Your Freebie.”
- Opt-in Form: Create a simple opt-in form that collects the necessary information, such as email addresses. Be mindful of user privacy and GDPR/privacy regulations.
- Visuals: Use relevant images, videos, or graphics that support your message and make the page visually appealing.
- Social Proof: If available, include testimonials, reviews, or trust badges to build trust.
- Privacy Assurance: Assure visitors that their information will be kept secure and not shared with third parties.
- Limited Navigation: Minimize distractions by removing unnecessary navigation links or menus.
Step 6: Set Up an Autoresponder
To collect and manage email addresses, you’ll need an email marketing platform like Mailchimp, ConvertKit, or similar services. Set up an autoresponder or email automation sequence to deliver the promised content or confirm subscriptions automatically.
Step 7: Test Your Page
Before making your squeeze page live, thoroughly test it on different devices (desktop, mobile) and browsers to ensure it looks and functions correctly. Test the opt-in form to make sure it’s working as intended.
Step 8: Publish Your Squeeze Page
Once you’re satisfied with your squeeze page, publish it to your chosen domain or subdomain. Ensure it’s easily accessible to your target audience.
Step 9: Drive Traffic
Promote your squeeze page through various marketing channels, such as social media, email marketing, pay-per-click advertising, content marketing, or other strategies to drive traffic to the page.
Step 10: Analyze and Optimize
Regularly monitor the performance of your squeeze page using analytics tools provided by your website builder or external platforms like Google Analytics. Analyze conversion rates, visitor behavior, and other metrics to make improvements over time.
Remember that the design and content of your squeeze page should align with your target audience’s preferences and your marketing goals. Continuously optimize your squeeze page to increase conversion rates and maximize the number of leads you collect.