The Ultimate Quick SEO Cheat-Sheet
SEO might be a completely foreign concept to you. This stands for Search Engine Optimization, and essentially is a set of practices that are designed to help a website perform well on Google. That means reaching the top of the SERPs (Search Engine Results Pages) and getting lots of clicks (CTR = click through rate).
But how precisely do you go about this? What are the key things you need to be doing as a new site owner? This site will jump into the very basics and give you just enough information to start doing SEO right, without paying for a pro or spending years reading.
In order to be successful on SEO, you need to create a website that Google can find and understand, and a website that Google things is high quality. To make a website Google can find and understand, you need to make sure lots of sites point at your page – ideally sites that are in the same niche (subject matter) as you.
At the same time, you need to think about what you want people to search for in order to find your website, and you need to subtly include that term in your content and your files. You should also make sure that your site is structured with lots of internal links, and that you fill out such things as your meta description.
Don’t overuse your keywords as this can make it looks as though you are trying to ‘game’ the system and trick Google.
For the second part – demonstrating that your site is high quality – you need to try and keep visitors on your page for as long as possible, and you need to include lots of good content. You should also ensure your site loads quickly and that it is easy to use on any device.
Finally, getting lots of high quality links to your page will help with this as well – because it will show to Google that other people recommend your site.
Keeping all this in mind, there are a number of simple steps you will need to follow if you want to conduct good SEO. Here are they:
• Research popular search terms
• Write posts around these subjects and attempt to use the key terms with a density of around 1-3% (meaning that percentage of your content is made up from them)
• Keep content fairly long, between 800-1,500 words
• Post regularly
• Place key terms in your article title, one header, and the first and last paragraph of your poss wherever possible
• Put the key term in your meta description
• Write blogs for other sites where possible and ask them to link back to you in return
• Choose sites that are popular with Google and that appear in their featured and news sections
All this will help you to conduct good SEO and put you on the right path. From there, you can start looking into more advanced techniques, such as split testing and using analytics.