How To Become An Influencer

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An influencer is someone that has the power to influence the thoughts and opinions of a large audience. This is typically someone on Instagram or YouTube with a large, highly engaged following. This kind of person is highly valuable to advertisers and to marketers alike as they have the ability to sway purchasing decisions, increase brand awareness, and even set trends and define what is cool.
You can earn a huge amount as an influencer, but that’s not the only reason to aim for this target.
Here are just some of the incredible perks that come from being an influencer:

  •  Getting recognized in the street not only is this highly rewarding, but it also means you often get freebies or even the option to skip queues! And it’s great when you’re on a date and you get recognized.
  •  Being able to make money from nearly anything you do. Selling signed t-shirts? Giving a talk? The possibilities are endless!
    ¥ Being given exciting opportunities and chances to appear on talk shows, give interviews, write books, travel etc. One influencer called Joe Suggs was last year invited to take part in the UK TV show “Strictly Come Dancing.” He is now a huge celebrity and recalls the experience as one of the best times in his life.
  •  Being sent freebies to review. If you choose a niche you love, those will be products you’d probably have paid for yourself!
  •  Being able to earn huge amounts of money for a sponsored post.
  •  Having a huge army of loyal fans that will buy into anything you sell.
  •  Being able to generate interest/funds for any cause that’s important to you.
  •  Being able to direct huge amounts of traffic and customers to products you want to sell.
  •  STILL also generating a passive income and living the lifestyle you have dreamed of.

Getting feedback and praise for writing and posting things that you love and are passionate about!
Let’s put it another way. When you have 100,000 subscribers on YouTube or 200,000 followers on Instagram, the going rate for a sponsored post is $1,000. If you have 2M followers on Instagram then, a single post could earn you $10,000. That’s just to take a photo.
And if marketers are willing to pay that much, then imagine what you could earn by selling your own products this way!
Interested? Time to become an influencer and anyone can do it!

 

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Alternatives to Using Your Own Name as an Influencer
Becoming an influencer will often mean creating a personal brand. A personal brand is a brand that places you as the creator front and center. That means that you’ll be using your name on the website, on the social media accounts, and in any marketing. This is one of the smartest decisions you can make from a business standpoint, as it will help to make you seem more like a “real person” and far more accessible.
People will therefore be more likely to order your services or products, because they’ll feel as though they know you and they’ll be able to get a response from you should anything goes wrong.
But this strategy is not for everyone.
When you create your social media account or blog using your own name as your branding, you might find that this makes you feel somewhat anxious. Many people are shy to put themselves out there, and might even worry about security and privacy issues.
This is something that you should aim to overcome. After all, if you are too shy for your friends to see your content and know it is yours, then there is a good chance that you need to rethink your strategy!
But there are genuine occasions where using your own name might not be ideal. In these circumstances you have a few options:

  •  Create a “screen name.” This can be an obvious username you might pick for YouTube or Instagram that is used in addition to your real name and you then make your real name harder to find.
  •  Use a pseudonym. There is no reason this can’t work and just make sure it is believable. Of course things like WhoIs information might give you away though.
  •  Create a brand name but make yourself more prominent. A good example of this is Pat Flynn, who is the owner of SmartPassiveIncome.com. That website is a brand in itself, but Pat is also “known” to the users.
  •  Create a brand that is the “influencer.” This is much harder to do, but is achievable if you are smart and lucky.

Team up! A great way to protect yourself is through strength in numbers. If you have friends with a similar interest, then you can all create a website or social account together and this way give your audience multiple people to respond to. This can be a great strategy because it helps to start that sense of community early on.
All these tips work well, but wherever possible; use your own name!

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